Overview
BLA is an educational group for studying and working in Germany. Established in 2017 by PhDs and Masters returning from Germany, BLA Education Group is proud to be the leading prestigious German language training and German study abroad consulting unit in Vietnam. Up to now, thousands of BLA students have successfully studied and worked in Germany under the Study Abroad program.
On September 23, 2024, BLA was honored to become the first unit licensed by the Ministry of Education and Training to jointly organize Telc certificate exams in Vietnam.
Brand Issue
After many years of operation, the current brand image has become outdated and no longer aligns with the scale, position, and development direction of the business. Additionally, the lack of consistency in brand identity makes it difficult for customers to recognize and remember the brand, and also hampers the company’s ability to convey its brand story.
Therefore, by rebuilding the brand identity, BLA hopes to be more clearly positioned, become a standout presence in the market, strengthen connections with customers, and demonstrate the status and capabilities of the No.1 Vietnamese group in studying and working in Germany.
Logo Design
With the desire to aim for a modern and youthful style that suits BLA’s target customers—young, dynamic, and energetic people—the B,L,A letters are designed with minimalistic, modern shapes and bold sans-serif fonts, clearly expressing the traits of young people: decisive, strong, and full of passion.
Innovative Features
The design includes three square letters, tilted at a 12-degree angle, creating a dynamic and powerful look. This is also a symbolic representation of forward movement, relentless ambition, and whole hearted effort. It reflects BLA’s vision of continuously striving to promote Vietnamese culture and people to the world, surpassing all boundaries.
The original color of the Logo is a combination of the three colors of the flag of the German Democratic Republic and the main brand color is red.
We are delivering brands with high objectives the strategy and the creativity it takes to have that impact, by the professional team with any creativity.
5nd Floor 168 Tower, No 168 Nguyen Xien str., Thanh Xuan Dist., Hanoi, Vietnam
No 7 Tran Hung Dao Str., Nguyen Cu Trinh, 01 Dist., Hochiminh City, Vietnam
© 2024 – 2025 BRANDALL JSC
