LINK4 GROUP
Link4 Group – POSM One-Stop Solutions
Founded in 2002, Link4 Group has built its reputation as one of the leading and most trusted agencies in Vietnam, specializing in advertising and Point-of-Sale Materials (POSM). With over two decades of experience, we are committed to delivering creative, effective, and sustainable solutions that help brands shine at the point of sale.
Operating a 5,000m² production facility equipped with state-of-the-art machinery and supported by a team of nearly 100 dedicated professionals, Link4 constantly invests in both technology and people to ensure excellence in every project. Our advanced printing capabilities, including Latex, UV, large-format, and 3D printing, enable us to produce a wide range of POSM, display booths, signage, and innovative in-store advertising solutions.
Over the years, Link4 has proudly partnered with nearly 200 brands across diverse industries, from FMCG, fashion, and technology to banking and real estate. Our mission goes beyond providing advertising products—we focus on creating integrated solutions that strengthen brand presence, engage consumers, and drive business growth.
What sets Link4 apart is the perfect balance of creative thinking, cutting-edge technology, and professional execution. We provide end-to-end services, from concept development and design to production and installation, ensuring cost efficiency, outstanding quality, and maximum impact for our clients.Looking ahead, Link4 Group envisions becoming a pioneering leader in POSM and creative advertising in Vietnam, continuously embracing innovation and sustainability.
Scope of Work
/ Logo & Brand Identity
/ Logo Guidelines
Agency: Brandall JSC
LINK4 GROUP
Symbols, logotype and visual identity
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Design a new logo that is minimalist and modern, reflecting dynamism and innovation.
The design style should encourage creative freedom, unrestricted by the current framework, while still maintaining a subtle connection with the existing Link4 brand. Leverage elements of the advertising industry: The symbol can incorporate references to color, light, perspective, 3D forms, or typographic effects, expressing unlimited creativity.
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The logo is designed as a red ribbon folded into an upward arrow, symbolizing growth, innovation, and the aspiration to rise higher. Its flowing lines convey flexibility and adaptability while maintaining a solid structure. The gradient red tone further emphasizes strength, passion, and the pioneering spirit of the brand.
LINK4 GROUP
Letter Logo (LINK4)
The logo is designed in a grid format with the unit of measurement being A. One square is equal to 1A, with the total height of all letters being 4A.
Modern & Geometric
The characters are designed in a grid format with very clear proportions (e.g. 1A, 4A, 1/2A…), reminiscent of the grid style typical in modern design. The edges are straight and clear, using many basic geometric shapes such as rectangles, triangles.
We are delivering brands with high objectives the strategy and the creativity it takes to have that impact, by the professional team with any creativity.
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Agency
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Ho Chi Minh City
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