NHATLAM GROUP

Overview

Nhat Lam operates in many fields, including: Import and export, Food processing and production, F&B restaurant system, Cold storage system.

NHATLAM GROUP

With 2 main products

• Mother and baby: Cheese, yogurt for children from 6 months and up, powdered milk, cheese slices

• Hotel restaurants. Resorts: Ice cream, condensed milk, fresh milk, fruit – canned food & frozen food (Meat)

Customer target

Supermarket system (Winmart, Big C, coopmart…) Mother and baby, Grocery. Supplier partners for restaurants, hotels, resorts, airline meals

Outstanding

• Has a quality factory with European standards, imported in full from Europe, not processed in Vietnam or third countries
• Has a meat factory in Vietnam
• Has 17 years of experience
• Has experience in selecting partners worldwide
• Has a nationwide distribution network
• Has many strong products that have no competitors in the domestic market of Vietnam

NHATLAM GROUP

Scope of Work

Logo & Brand Identity

Brand Strategy & System

Digital Branding

Brainstorming

• Visual recognition: Logo Emblem helps the brand name stand out on all color backgrounds.
• Optimized display with small, detailed appearance sizes Suitable for multi-color requirements: Logo Emblem can be used in 3 colors while still ensuring stability, without causing visual disturbance.

• Similar to product brands: Logo Emblem is mostly used by European brands. Especially with food and service industries, traditional local products.

NHATLAM GROUP

Color

The logo consists of 3 main colors:

(1) Green, representing pure natural food, classic

(2) Blue is used to create a feeling similar to the EU flag color, creating a feeling from the West

(3) Red is used to represent Asia in general and Vietnam in particular

NHATLAM GROUP

nhatlamgroup.vn

NHATLAM GROUP

Credits
Creative Director: Trần Mạnh Tùng

Branding Designer: Nguyễn Minh

Showcase: AnhDes

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We are delivering brands with high objectives the strategy and the creativity it takes to have that impact, by the professional team with any creativity.

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